ONE TIME OFFER: Save $400 on my premium Email Engine Training
Spotlight
gets new exposure and authority. Your email system gets you sales. Add my ultra-detailed companion training on how to create a client-generating email marketing system for $99 (80% OFF).
In The Email Engine, I'll Show You:
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- The 3 components of magnetic lead magnets that vacuum up subscribers (and the mistakes that hold most lead magnets back)
- The Minimum Viable Value approach to newsletter writing that makes staying consistent easy (and maybe even fun)
- How to create a newsletter concept that acts as its own lead magnet to attract potential buyers and podcast listeners
- The Problem Staircase Method for identifying exactly what to create your lead magnet about so it aligns with your paid offer
- How to segment your subscribers to present targeted podcast episode (and product) recommendations that boost your conversion rate
- The 7 Key Messaging Components to weave into your welcome sequence that ensure every subscriber knows exactly what you do, how you can help them, and what makes you the best option for them
- How to strategically repurpose your best existing content to create your scrappy (but highly effective) first draft of your welcome sequence in just a few hours
- An extensive swipe file of example lead magnets, landing pages, newsletter concepts, newsletter formats, and email templates for inspiration
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BONUS #1: — 1:1 Accelerator Call w/ me to lock in your Spotlight
strategy and increase your visibility fast.
strategy and increase your visibility fast. BONUS #2: — 6 Custom Podcast Guesting AI Workflows
14-day access to The Patchbay, my client-only collection of AI workflows designed to help you:
- Sharpen your POV — the foundation of your pitches that will ensure every episode organically leads listeners back to your offers
- Develop your targeting strategy — surfacing the ideal categories for you to target and identifying, validating, and ranking the right shows for you to pitch
- Craft your angles — on a category-by-category basis, developing a set of angles to build your episodes around that create a bridge between listeners and your offers and content
- Tailor your pitches — by researching each individual pitch target, developing a series of potential angles, and drafting your pitch email.
- Assemble your performance assets — Interviewing you to pull out and codify the specific stories, anecdotes, and IP that you’ll want to work into your guest episodes to ensure they land with maximum impact.
- Develop your ideal episode arc — Mapping out the key narrative points your episode needs to make to win over new audience members and buyers.